Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention
In order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with brand identity as the intermediary variable. The i...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editorial Department of China Brewing
2025-07-01
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| coleção: | Zhongguo niangzao |
| Assuntos: | |
| Acesso em linha: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-7-300.pdf |
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