How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram
In the realm of marketing, capturing the attention of Millennials and Generation Z individuals, known for their short attention spans and ad-skipping tendencies, presents a formidable challenge for marketers. Memes have emerged as a short form of content infused with humour, allowing brands to capti...
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| Principais autores: | , , , , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Taylor & Francis Group
2024-12-01
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| Serier: | Cogent Business & Management |
| Fag: | |
| Online adgang: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2366001 |
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