From the Traditionalists to GenZ: conceptualizing intergenerational communication and media preferences in the USA
This paper categorizes the seven generations of people living in the USA with a 15-year per generation matrix. This paper presents the communication styles of five generations active as employees and consumers in the USA today: the Traditionalists, Baby Boomers, Generation X, Millennials (GenY), and...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
De Gruyter
2023-09-01
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| coleção: | Online Media and Global Communication |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1515/omgc-2023-0011 |
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