Understanding Consumers’ Purchase Intentions in Social Commerce through Social Capital: Evidence from SEM and fsQCA

Social commerce has become a fiercely competitive environment. Understanding consumers’ purchase intentions can help social commerce platforms retain and attract more consumers. Social capital is one of the primary resources that plays a critical role in facilitating consumers’ purchase intentions i...

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Detalles Bibliográficos

Autor principal:	Xue Yang
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2021-05-01
Colección:	Journal of Theoretical and Applied Electronic Commerce Research
Materias:	social capital social interaction purchase intentions social commerce fsQCA
Acceso en línea:	https://www.mdpi.com/0718-1876/16/5/87
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