An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls
This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires. Only respondents who had shopped in shopping malls between November 2...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Institute of Marketing Management Graduate School
2023-11-01
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| Edice: | The Retail and Marketing Review |
| Témata: | |
| On-line přístup: | https://retailandmarketingreview.co.za/wp-content/uploads/2023/11/RMR19_2_44-52.pdf |
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