Analysis on the brand value measurement of Guizhou Moutai's geographical indication
This study focuses on the geographical indication brand of Guizhou Moutai, and its brand value was measured and analyzed through the improved Interbrand model, aiming at providing theoretical support and practical reference for the construction and management of geographical indication brands of alc...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editorial Department of China Brewing
2025-01-01
|
| coleção: | Zhongguo niangzao |
| Assuntos: | |
| Acesso em linha: | https://manu61.magtech.com.cn/zgnz/fileup/0254-5071/PDF/0254-5071-2025-44-1-303.pdf |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|