Alumni relationship management as a component of higher education institution brand formation

The relevance of the study lies in understanding the building of partnership relationships with the main groups of stakeholders of higher education institutions (HEIs). The importance of involving graduates in the activities of higher education institutions (HEIs) to increase their competitiveness a...

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Podrobná bibliografie

Hlavní autoři:	T. V. Kuvaieva, Yu. M. Bovsunovska
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Ukrainian State University of Science and Technologies 2025-06-01
Edice:	Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет
Témata:	stakeholder theory relationship management higher education institution brand hei higher education marketing graduates alumni
On-line přístup:	http://ek-visnik.dp.ua/wp-content/uploads/pdf/2025-1/Kuvaieva.pdf
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