Identification and classification of the critical success factors (CSFs) of Bancassurance Implementation in Iran
Due to the created change in the approach to financial services and the idea of providing a united financial service, Bancassurance is a concept that is attracting growing attention from both the insurance and banking industry, to be able to creat synergy to be responsive to the business environment...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
University of Tehran, Faculty of Management
2014-12-01
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| Serier: | مدیریت بازرگانی |
| Fag: | |
| Online adgang: | https://jibm.ut.ac.ir/article_50738_530a3dd4850ff2de9513b6c86ece6d70.pdf |
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