From national to local: A geodemographic segmentation model for market targeting in Vietnam's major cities

Spatial analysis, particularly through geodemographic segmentation, has emerged as a critical determinant for enterprise strategic decision-making in market entry, exploitation, and expansion. This study contributes to the under-explored field of geodemographic segmentation in Vietnam by developing...

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Autori principali:	Nguyen Ngoc Son, Chau Bao Anh, Thu Hang Le, Vu Anh Duc
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Elsevier 2025-06-01
Serie:	Sustainable Futures
Soggetti:	Market segmentation Geodemographic segmentation Principal component analysis K-means clustering factor analysis
Accesso online:	http://www.sciencedirect.com/science/article/pii/S2666188825001327
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