Measuring the effectiveness of intermediary loyalty programmes in the motor insurance industry: loyal versus non-loyal customers
Purpose – The insurance industry has not been able to effectively retain its customers and struggles to establish and maintain long-lasting relationships with them. The purpose of this paper is thus to identify the main factors that explain the cancellation of motor insurance policies by individual...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Emerald Publishing
2022-05-01
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| シリーズ: | European Journal of Management and Business Economics |
| 主題: | |
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/EJMBE-05-2020-0103/full/pdf |
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