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Factors Influencing Purchase and Reuse Intentions in Mobile Shopping Applications

Customers can do online purchasing with the use of mobile devices. Thus, this paper aims to determine the factors affecting customers’ mobile shopping behaviors for online purchasing intention regarding perceived risk, perceived usefulness, and perceived cost value, but also the re-use intention in...

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Auteurs principaux: Doğu Kayışkan, Ezgi Delen
Format: Artigo
Langue:Inglês
Publié: Dokuz Eylül University 2026-06-01
Collection:İzmir İktisat Dergisi
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Accès en ligne:https://dergipark.org.tr/tr/download/article-file/4650495
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