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Gender Stereotypes in Digital Advertising Case study: L'Oréal

This paper briefly presents the image of gender stereotypes in media and also in advertising and, respectively, digital advertising. The purpose is to observe if nowadays famous beauty brands (in this case - L'Oréal) still use gender stereotypes in the materials published online, on different socia...

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Autors principals: Silvia Branea, Diana Stoica
Format: Artigo
Idioma:Búlgaro
Publicat: South-West University "Neofit Rilski", Department of Sociology, Academic seminar "Media and Education" 2024-08-01
Col·lecció:Проблеми на постмодерността
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Accés en línia:https://pmpjournal.org/index.php/pmp/article/view/391
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