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INVESTIGATING FACTORS THAT INFLUENCING REPURCHASE INTENTION: CASE STUDY IN BEVERAGE MANUFACTURING INDUSTRY

The food and beverages industry is one of the most contributing sectors for Indonesian economic growth. It is a profitable business to invest in, due to the development of the Indonesian population. However, the competition in the market is inevitable; thus, companies need to generate strategies of...

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Autores principales: Claudia SEVERESIA, Prio UTOMO, Friska NATALIA
Formato: Artigo
Lenguaje:Inglês
Publicado: Bucharest University of Economic Studies 2022-03-01
Colección:Business Excellence and Management
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Acceso en línea:https://beman.ase.ro/no121/2.pdf
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