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The Influence of Consumer Behavior and Product Quality on Consumer Decision Making in Selecting Dana as Financial Technology Mobile Payment Application

As technology advances and becomes more sophisticated, consumer behavior patterns shift. The presence of such events stimulates diverse corporate industries to compete to develop innovation. Businesses in the field of financial technology also use it (Fintech). DANA is a mobile payment application...

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Gardado en:
Principais autores: Agung Raya, Budi Rustandi Kartawinata
Formato: Artigo
Idioma:Inglês
Publicado: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Assuntos:
Consumer Behavior
Decision Making
Mobile Payment
Product Quality
Acceso en liña:http://journalfeb.unla.ac.id/index.php/almana/article/view/1744
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