Driving Marketing Innovation in Tourism and Hospitality Through Digital Talent: The Mediating Roles of Digital Culture and Digital Strategy

This study examines the role of digital talent in driving marketing innovation within tourism and hospitality organizations in the context of ongoing tourism digitalization. Specifically, it investigates how digital culture and digital strategy mediate the relationship between digital talent and mar...

Descripció completa

Dades bibliogràfiques

Autors principals:	Ahmed Mohamed Hasanein, Bassam Samir Al-Romeedy
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2026-05-01
Col·lecció:	Administrative Sciences
Matèries:	marketing innovation digital talent digital culture digital strategy tourism and hospitality
Accés en línia:	https://www.mdpi.com/2076-3387/16/5/225
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!