The Influence of Creativity and Product Innovation on Marketing Performance: The Mediating Roles of Technology Adoption and Competitive Advantage in MSMEs
The rapid growth of MSMEs in Indonesia underscores the urgency for innovation-driven strategies to remain competitive. This study investigates the influence of creativity and product innovation on marketing performance, with technology adoption and competitive advantage serving as mediating variable...
Gorde:
| Egile Nagusiak: | , , , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
University of Brawijaya
2025-12-01
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| Saila: | Jurnal Aplikasi Manajemen |
| Gaiak: | |
| Sarrera elektronikoa: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8841 |
| Etiketak: |
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