Online travel agencies: factors influencing tourists’ purchase decisions
This study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
University of Algarve, ESGHT/CINTURS
2019-07-01
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| シリーズ: | Tourism & Management Studies |
| 主題: | |
| オンライン･アクセス: | https://www.tmstudies.net/index.php/ectms/article/view/1114/pdf_129 |
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