Exploring the Brand Experience of Recoletos Education: An Interpretative Phenomenological Analysis
This qualitative research using interpretative phenomenological analysis (IPA) explores the brand experience of Recoletos Education in the Philippines. Two levels of interpretation are generated: that of the participants who make sense of their brand experience as lived experience and that of the re...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Negros Occidental-Recoletos Graduate School
2019-07-01
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| coleção: | Philippine Social Science Journal |
| Assuntos: | |
| Acesso em linha: | https://philssj.org/index.php/main/article/view/54/16 |
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