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The weakness of weak ties for novel information diffusion

Abstract Weak ties are thought to facilitate the diffusion of information through social networks because of their tendency to span otherwise distant subgroups. However, this logic assumes that weak relationships have the same capacity to transmit information as those that are strong. I argue that w...

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Auteur principal: Jennifer M. Larson
Format: Artigo
Langue:Inglês
Publié: SpringerOpen 2017-06-01
Collection:Applied Network Science
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Accès en ligne:http://link.springer.com/article/10.1007/s41109-017-0034-3
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