The Impact of Consumer Attitudes Towards Advertising on Mobile Purchasing in Different Regions of Hormozgan Province: A Comparative Study of Bandar Abbas City and Goorband Village
Mobile advertising has emerged as a powerful communication tool for promoting products and achieving marketing objectives such as increasing sales and enhancing brand image. This study investigates the influence of consumer attitudes towards advertising on mobile purchasing behavior in two distinct...
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
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International Journal of Innovation in Marketing Elements
2025-06-01
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| Seri Bilgileri: | International Journal of Innovation in Marketing Elements |
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| Online Erişim: | https://ijime.ir/index.php/ijime/article/view/79 |
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