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I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention

This study explores the influence of social media influencers on consumer purchase intention, with a particular emphasis on Erigo Fashion Company. As digital marketing continues to evolve, influencer credibility defined by factors such as trustworthiness, attractiveness, and expertise assumes a piv...

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Guardado en:
Autores principales: Giaza Ananda Barokah, Lizar Alfansi
Formato: Artigo
Lenguaje:Inglês
Publicado: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2025-04-01
Colección:Almana: Jurnal Manajemen dan Bisnis
Materias:
Attractiveness
Brand Attitude;
Expertise
Influencer
Purchase Intention
Trustworthiness
Acceso en línea:http://journalfeb.unla.ac.id/index.php/almana/article/view/2805
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