Trust and Credibility in Digital Entrepreneurial Communication: An Interpretive Phenomenological Analysis Study of Malaysian Supplement Entrepreneurs
Digital entrepreneurs in Malaysia’s health supplement industry increasingly influence how online audiences evaluate trust, credibility, and product legitimacy. However, existing research on influencer communication largely focuses on audience behavior while giving less attention to how entrepreneurs...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
ANPOR Korea
2026-05-01
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| coleção: | Asian Journal for Public Opinion Research |
| Acesso em linha: | https://doi.org/10.15206/ajpor.2026.14.2.245 |
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