VISITOR SEGMENTATION IN THE NATIONAL PARKS BASED ON MOTIVATIONS AND BENEFITS OBTAINED DURING THE STAY
The objective of this research was to analyze selected psychographic features (motivations and benefi ts) of national parks’ visitors in order to determine the segments of visitors using k-means method. The characteristic of fi ve visitor segments (relaxation, nature, integration, sightseeing and p...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Wydawnictwo Ekonomia i Środowisko
2017-04-01
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| סדרה: | Economics and Environment |
| נושאים: | |
| גישה מקוונת: | https://ekonomiaisrodowisko.pl/journal/article/view/272 |
| תגים: |
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