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MARKETING NO ENSINO SUPERIOR: ATRIBUTOS VALORIZADOS PELOS DISCENTES DE CURSO DE ESPECIALIZAÇÃO

The competitive job market and the pursuit for knowledge attract new graduates and graduated professionals to specialize through specialization courses. However, the significant increase in th e number of institutions offering this type of service makes studies about educ...

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Hauptverfasser: Clayton Daniel Masquietto, Nádia Kassouf Pizzinatto, Andrea Kassouf Pizzinatto, Rosana Borges Zaccaria
Format: Artigo
Sprache:Espanhol
Veröffentlicht: Universidade Federal de Santa Catarina 2017-01-01
Schriftenreihe:Revista Gestão Universitária na América Latina
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Online-Zugang:http://www.redalyc.org/articulo.oa?id=319354295011
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