Exploring the impact of in-store events on impulsive buying behavior
The study is based on the Stimulus-Organism-Response (SOR) theoretical model to explore the impact of in-store events on customers’ impulsive buying behavior in hypermarkets in Vietnam. It focuses on both the direct and indirect effects of in-store events on impulsive buying behavior, with positive...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Vietnamita |
| Veröffentlicht: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2025-07-01
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| Schriftenreihe: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online-Zugang: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/4224 |
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