Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship
IntroductionSponsorship is an essential element of the sports ecosystem, enabling powerful and authentic engagement between brands, athletes, and teams. While sponsorship has been widely researched in the context of high-profile mainstream sports and global sporting events, the unique challenges, nu...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Frontiers Media S.A.
2026-02-01
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| Schriftenreihe: | Frontiers in Sports and Active Living |
| Schlagworte: | |
| Online-Zugang: | https://www.frontiersin.org/articles/10.3389/fspor.2026.1718212/full |
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