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Strategic fit and strategic drift in Jordanian pharmaceutical manufacturing: The moderating role of environmental factors

Type of the article: Research Article AbstractThis study aims to investigate the relationship between strategic fit and strategic drift in Jordanian pharmaceutical manufacturing and tests whether environmental factors moderate this relationship. Motivated by rising environmental dynamism and uncert...

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Principais autores: Ihab Ignaim, Junainah Mahdee, Nurazlin Mohd Fauzi
Format: Artigo
Sprog:Inglês
Udgivet: LLC "CPC "Business Perspectives" 2026-06-01
Serier:Problems and Perspectives in Management
Fag:
environmental dynamism
Jordan
moderation
pharmaceutical manufacturing
PLS-SEM
strategic drift
Online adgang:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24531/PPM_2026_02_Ignaim.pdf
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