An Investigation of Market Orientation’s and Selected Personality Traits’ Relationship With Dimensions of Customer Orientation in Salespersons
A salesperson customer orientation (SCO) implements market orientation at the level of the individual. Historically, the SOCO scale has been used measured by adding the positive customer orientation (CO) item scores to the reversed negative selling orientation (SO) item scores and summing them. Prev...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Marketing Management Association
2012-01-01
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| Serier: | Marketing Management Journal |
| Online adgang: | https://doi.org/10.63963/001c.151050 |
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