Analisis Pengaruh Brand Reputation, Brand Competence, dan Brand Liking Terhadap Trust In Brand Pada Konsumen Windows Phone Nokia di Surabaya
Background of this research is consumer distrust toward Nokia windows phone. The 3 reasons why consumers didn’t believe nokia windows phone, are as follows : first, Lumia series that exist today can’t be upgraded to Windows Phone 8. Second, If Nokia was later launched a new handset based on Windows...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universitas Diponegoro
2013-12-01
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| Series: | Jurnal Studi Manajemen Organisasi |
| Acceso en liña: | https://ejournal.undip.ac.id/index.php/smo/article/view/5916 |
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