Determinants of the Intention to Adopt Mobile Augmented Reality Apps in Shopping Malls among University Students
Augmented Reality (AR) technology adoption has been growing worldwide in recent years. The potential of AR to blend digital information into the physical world has been a challenge for both academia and industry, who attempt to realize and anticipate its impact on users’ perceptions, adoption intent...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
MDPI AG
2020-11-01
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| Edice: | Journal of Theoretical and Applied Electronic Commerce Research |
| Témata: | |
| On-line přístup: | https://www.mdpi.com/0718-1876/16/3/30 |
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