Modelling the relationships between factors affecting the marketing of upgrades for personal computer
The purpose of this research is to provide a framework for prioritizing the factors that affect whether or not personal computers (PCs) are upgraded. The implications of this may influence product development, manufacturing and marketing. The model presented in this article is an extension of an ide...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
AOSIS
1997-03-01
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| Collection: | South African Journal of Business Management |
| Sujets: | |
| Accès en ligne: | https://sajbm.org/index.php/sajbm/article/view/786 |
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