Integrated Brand Analysis and Strategy—Strategic Decision Guidelines for Brand Positioning and Market Strategy
A method for integrated brand analysis and strategy is developed in this work. The foundation of this method is market research, through which the relevance of brand attributes, their evaluation for competing brands and the market performance of these brands on the steps of the buying process are de...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2026-04-01
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| coleção: | Businesses |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/2673-7116/6/2/17 |
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