The Role of Social Media Advertisements on Brand Awareness and Brand Loyalty Based on S-O-R Paradigm
In the apparel sector, where competition is intense, identifying the factors that drive brand loyalty is essential. Based on this, the primary aim of the study is to investigate the effects of social media advertisements and their subsequent effect on brand awareness to ensure brand loyalty in the a...
Gorde:
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Croatian Interdisciplinary Society
2025-12-01
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| Saila: | Interdisciplinary Description of Complex Systems |
| Gaiak: | |
| Sarrera elektronikoa: | https://indecs.eu/2025/indecs2025-pp700-717.pdf |
| Etiketak: |
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