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THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE

Developed countries understand the importance of small and Medium Enterprises (SMEs) in their contribution to economic growth. By using the concept of cultural values Catur Purusa Artha which is the four most important life goals for Balinese people who have Hindu beliefs, should be used as moral gu...

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Principais autores: Ni Made Satya Utami, I Ketut Setia Sapta, Ni Luh Gede Mahayu Dicriyani, I Made Purba Astakoni
Format: Artigo
Sprog:Inglês
Udgivet: University of Brawijaya 2023-09-01
Serier:Jurnal Aplikasi Manajemen
Fag:
business performance
small and medium enterprises
catur purusa artha culture
entrepreneurship orientation
Online adgang:https://jurnaljam.ub.ac.id/index.php/jam/article/view/4285
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