An FMCDM approach to purchasing decision-making based on cloud model and prospect theory in e-commerce

This paper presents a fuzzy multi-criteria decision-making (FMCDM) approach based on cloud model and prospect theory. In addition, a reference point selection method is developed according to the evaluations of the potential customer or similar consumers regarding certain items. An example of purcha...

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Detalles Bibliográficos

Principais autores:	Hong-yu Zhang, Rui Zhou, Jian-qiang Wang, Xiao-hong Chen
Formato:	Artigo
Idioma:	Inglês
Publicado:	Springer 2016-08-01
Series:	International Journal of Computational Intelligence Systems
Assuntos:	Purchasing decision-making cloud model prospect theory reference point
Acceso en liña:	https://www.atlantis-press.com/article/25868719/view
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