The use of artificial intelligence in marketing: A case study from the Czech Republic
Background: The rapid development of Artificial Intelligence (AI) brings new opportunities for marketing practice, particularly in cost optimisation and increasing campaign effectiveness. This paper responds to the need to explore the practical application of AI within a specific business environmen...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
University of Novi Sad - Faculty of Economics, Subotica
2026-01-01
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| Schriftenreihe: | Strategic Management |
| Schlagworte: | |
| Online-Zugang: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2026/1821-34482602005K.pdf |
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