Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention

Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured pos...

Celý popis

Podrobná bibliografie

Hlavní autoři:	Elizabeth Fowler, Wendy G. Pothier, Donald Dow
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Marketing Libraries Journal 2025-05-01
Edice:	Marketing Libraries Journal
Témata:	library outreach marketing academic libraries marketing plans social media marketing strategies
On-line přístup:	https://journal.marketinglibraries.org/spring2025/03_MLJv9i1.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!