Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims. We conducted a bibliometric and content analysis using 48 articles from six...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Karachi Institute of Economics and Technology
2022-06-01
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| Colecção: | Market Forces |
| Assuntos: | |
| Acesso em linha: | https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/540 |
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