Human Source Domain in Metaphorizing Corporate Terminology
This study attempts to apply the theory of conceptual metaphor to investigate the cognitive mechanism of metaphorisation in corporate terminology mapped from the human source domain. The corpus comprising 299 metaphorical corporate terms collected from business dictionaries, books and authentic bus...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Institute of Slavic Studies, Polish Academy of Sciences
2025-12-01
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| Colecção: | Cognitive Studies | Études cognitives |
| Assuntos: | |
| Acesso em linha: | https://journals.ispan.edu.pl/index.php/cs-ec/article/view/3355 |
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