The Influence of Creativity and Innovation on Competitive Advantage and Price as a Mediating Variable
The rapid growth of the creative economy has garnered significant attention from the government. The Kelom Geulis industry evolved its designs, incorporating airbrush and batik elements. Despite achieving recognition nationally and internationally, artisans struggled to diversify their designs, sus...
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| Materialtyp: | Artigo |
| Språk: | Inglês |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2024-04-01
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| Serie: | Almana: Jurnal Manajemen dan Bisnis |
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| Länkar: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2468 |
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