When Does Artificial Intelligence Pay Off in Electronic Retailing? A Dual-Path Model from Implementation to Competitive Advantage
Artificial intelligence (AI) is reshaping electronic retailing, yet many firms struggle to translate AI adoption into a sustainable competitive advantage, and research still lacks an integrative explanation of how digital maturity, AI implementation, AI-enabled benefits, customer experience, and com...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
MDPI AG
2026-04-01
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| Rangatū: | Journal of Theoretical and Applied Electronic Commerce Research |
| Ngā marau: | |
| Urunga tuihono: | https://www.mdpi.com/0718-1876/21/4/119 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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