The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
ABSTRACT: While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media brand choice and attention. Numerous s...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Elsevier
2022-09-01
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| Serie: | Journal of Open Innovation: Technology, Market and Complexity |
| Soggetti: | |
| Accesso online: | http://www.sciencedirect.com/science/article/pii/S2199853122007296 |
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