AI-Generated Videos: Influencing Trustworthiness, Awe, and Behavioral Intention in Space Tourism E-Commerce

This study explores the effectiveness of artificial intelligence-generated videos (AIGV) as a scalable enabling technology within the e-commerce sector. It investigates the potential of AIGV to enhance marketing efficacy through the simulation of product experiences, with a particular focus on space...

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Detalhes bibliográficos

Principais autores:	Shanshan Wang, Kang-Lin Peng, Zhilun Huang, Linjie Ma
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2025-11-01
coleção:	Journal of Theoretical and Applied Electronic Commerce Research
Assuntos:	AI-generated video e-commerce marketing space tourism trustworthiness awe
Acesso em linha:	https://www.mdpi.com/0718-1876/20/4/307
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