The Application of the Ansoff Matrix in Dental Business Management
This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix—market penetration, market development, product development, and diversificati...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Publymed
2024-03-01
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| Serier: | Annali di Stomatologia |
| Online adgang: | https://www.annalidistomatologia.eu/ads/article/view/341/337 |
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