Extending the Customer-Based Brand Equity Model to Higher Education: Evidence from Universities in Pakistan

Purpose: Research aims at investigating customer based brand equity model in universities of Pakistan. The current research examined relationship of university image, university awareness and university perceived quality with student loyalty. Design/Methodology/Approach: The quantitative researc...

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Autori principali:	Nouman Malik, Kashif Siddique, Saeed Ahmed
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	CSRC Publishing 2025-12-01
Serie:	Journal of Accounting and Finance in Emerging Economies
Soggetti:	Brand equity Customer loyalty Brand image Brand awareness Brand perceived quality
Accesso online:	https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/3549
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