The Investigation on The Factors Influencing Lady Dior Handbag Consumption in China’s Luxury Market: Whether Price is The Dominant Factor
The luxury industry is full of challenges especially under the COVID-19 pandemic, business has been struggling through, such as logistics problem. Despite the difficult economy background, China’s luxury market experienced a double-digit growth while Dior increased the price of Lady Dior handbag. Ac...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
EDP Sciences
2024-01-01
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| Col·lecció: | SHS Web of Conferences |
| Accés en línia: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/08/shsconf_icdde2024_03009.pdf |
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