Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan
Globally, 95% of enterprises are small and medium sized enterprises (SMEs). Social media has recently become a powerful marketing tool due to characteristics such as the ability to share digital information and interact with consumers instantly. In SMEs, limited budgets restrict the use of social me...
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| 1. autor: | |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
MDPI AG
2021-09-01
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| Seria: | Information |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.mdpi.com/2078-2489/12/9/380 |
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