Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat
Objective: The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank. Methods: This is a qualitative, descriptive,...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
University of Tehran
2022-02-01
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| Colecção: | مدیریت صنعتی |
| Assuntos: | |
| Acesso em linha: | https://imj.ut.ac.ir/article_86451_d857be42c14150a7e1a8814a9165083f.pdf |
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