L’articulation du passé et du présent dans le discours de marques
The origin of this work, inscribed in information and communication sciences, takes the opposite view of the evidence according to which the communication of a brand embellished with signs or stimuli of a past would be sufficient to generate nostalgia. The hypothesis is that the conditions for the e...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Francês |
| Vydáno: |
Société Française de Sciences de l’Information et de la Communication (SFSIC)
2022-01-01
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| Edice: | Revue Française des Sciences de l’Information et de la Communication |
| Témata: | |
| On-line přístup: | https://journals.openedition.org/rfsic/12483 |
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