Is Bouba Sweet and Kiki Sour?:
It is well established that the shape of food packaging can influence taste perception. Focusing on the Bouba-Kiki effect, this study investigated how organic, rounded shapes and angular shapes on product packages affect taste evaluations from the perspective of brand anthropomorphism. The results s...
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| Hovedforfatter: | |
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| Format: | Artigo |
| Sprog: | Japonês |
| Udgivet: |
Japan Marketing Academy
2026-02-01
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| Serier: | Maketingu rebyu |
| Fag: | |
| Online adgang: | https://www.jstage.jst.go.jp/article/marketingreview/7/1/7_2026.006/_html/-char/en |
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